This document illustrates how to install UTM tracker tags in your Evocative Fan Feed or Shoppable Gallery to track traffic and conversions.

Step 1

Use Google Analytics URL Builder to generate your UTM tags


The UTM tag you build will look something like this. The placeholders are for demonstration:

Step 2

Edit the respective Shoppable Gallery or Fan Feed You want to add tracking to

Step 3

Navigate to the Template Tab

Step 4

Select the popup.twig template to edit

Step 5

Place your UTM tags

Your UTM tags would look like this

And you place it it anywhere there is a product.url tag, which means anytime a user clicks to view the product detail page, weather through the product icon, the product name, or the buy now button, the UTM tags are appended to the URL