Three Travel Brands Successfully Marketing with Instagram

In order to succeed as a travel brand on Instagram, you must be genuine, appeal to people’s emotions, and provide visuals with a specific purpose. These high-traffic accounts serve up inspiration and act as today’s digital magazines.

Here are three of our favourite examples.

Air BNB | @airbnb

Peer-to-peer homestay network AirBNB’s Instagram strategy is simple yet effective. The brand repurposes beautiful photos taken by its customers and uses them as a means of advertising the destinations on its books. This is an authentic way of profiling exactly what the company has to offer while strengthening consumer engagement.

Royal Caribbean | @royalcarribean

❤️ if you just fell in ❤️ with the Isle of Pines. 📷: @chrisb_098

A photo posted by Royal Caribbean International (@royalcaribbean) on

With a focus on beautiful travel images, Royal Caribbean provides Instagram users with a sneak peak at what to expect when sailing on one of their cruise ships. The brand does an excellent job of showcasing the cruise experience to its followers and sees consistently high engagement as a result.

Jet Blue | @jetblueairlines

Capitalizing on Instagram’s popularity amongst foodies, Jet Blue airlines structures its social strategy on cultural cuisine. Based on recommendations from locals, the brand posts some of the country’s best edibles. Focusing on food gives Jet Blue’s gallery a consistent aesthetic and provides tourists with useful information for their travel itineraries.

What do you think of these strategies? Connect with us on Twitter at @get_evocative to let us know.