As a brand or blogger’s social media presence grows, so does their marketing clout. Unfortunately, Instagram “likes” don’t pay bills. Accordingly, the question arises – how best to transform followers into engaged shoppers and derive value from the platform?

That’s where social commerce comes in.

To clearly define the term, social commerce is the use of social networks in the context of eCommerce transactions.

In the digital age, media is consumed through untraditional channels, such as social network sites readily available online and through mobile devices. Constantly accessible to the consumer, social media offers a massive pool of potential customers to market towards.

Reaching customers through the channels they are regularly active on means both connecting with them and simplifying their shopping experience.

Driving sales through social, specifically through Instagram, means maximizing the value of your audience and creating a personalized shopping experience for customers.