Instagram Glossary

Instagram Glossary: Engagement Rate

The rate of engagement indicates the number of interactions a piece of content has received from its audience. An essential KPI for measuring digital success, this metric demonstrates the value of a particular post. While many brands dwell on the number of followers their social accounts have attracted, the rate at which content is engaged with over time is a more powerful indicator of interest.

Factors that influence the rate of engagement are:

  • Comments
  • Replies
  • Shares
  • Likes
  • Reposts

If you are looking to improve your engagement rate, set goals for measuring this KPI monthly, annually, and quarterly, and monitor the types of photos that resonate with your audience. This will allow your brand or business to repeat any successful content creation efforts.

Questions, comments, or feedback? Connect with us on Twitter at @get_evocative.