From June 7-10, 2016, the Evocative team attended IRCE 2016 at Chicago’s McCormick Place West. We were thrilled to have our inaugural launch at such a great event amongst so many incredible vendors. The whole team was excited to build out our strategic eCommerce knowledge as well as our community of potential customers and partners.

Two takeaways from IRCE 2016 were:

The importance of mobile commerce:

Mobile commerce is expected to rise 30% this year. We attended Facebook Director of eCommerce Jeremy Lewis’s informative, “Sneak Peak: What’s Next at Facebook” lecture. The 30-minute discussion was directly related to our Instagram marketing goals at Evocative, and provided some interesting insights, including Lewis’s comments regarding video as a mobile marketing tool.

The relevance of customer personalization:

Knowing our customers and understanding their needs is critical for the success of any social commerce platform, as became apparent through our conversations with IRCE attendees.

It was wonderful to introduce visitors to Evocative. Follow our social pages for further updates!

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