More than just a social network, Instagram has emerged over the past several years as a visual content hub.
Looking for some inspiration for your brand or business? Learn from these three highly successful accounts and apply their marketing tactics to your own strategy.
Patagonia | @patagonia
With a following of over two million, Patagonia’s genuine social presence is the reason for its appeal to both mountaineers and millennials.
When formulating its Instagram strategy, Patagonia remained mindful of both of these target audiences. In addition to utilizing video, the brand posts original photography and avoids the inclusion of stock images.
Starbucks | @starbucks
The ubiquitous Starbucks successfully employs user-generated content in its marketing strategy.
The company’s attractive lifestyle images and fun stop-motion videos influence followers to crave its products. Starbucks’ social team clearly understands that a staggering 85% of consumers find UGC more appealing than stock photos.
Forever 21 | @forever21
With over 9.5 million fans on Instagram, fashion label Forever 21 makes its gallery about more than just clothes. Lifestyle images contribute to its pleasing aesthetic, proving that social content does not always have to be related to products to perform well.
What do you think of these brands and their strategies? Connect with us on Twitter at @get_evocative to voice your thoughts.