This document illustrates how to install UTM tracker tags in your Evocative Fan Feed or Shoppable Gallery to track traffic and conversions.

Step 1

Use Google Analytics URL Builder to generate your UTM tags

Visit: https://ga-dev-tools.appspot.com/campaign-url-builder/

The UTM tag you build will look something like this. The placeholders are for demonstration:


http://yourdomain.com/?utm_source=Nextopia&utm_campaign=HomepageGallery&utm_medium=Evocative

Step 2

Edit the respective Shoppable Gallery or Fan Feed You want to add tracking to

Step 3

Navigate to the Template Tab

Step 4

Select the popup.twig template to edit

Step 5

Place your UTM tags

Your UTM tags would look like this

And you place it it anywhere there is a product.url tag, which means anytime a user clicks to view the product detail page, weather through the product icon, the product name, or the buy now button, the UTM tags are appended to the URL