SHOPPABLE INSTAGRAM

1)    Does Evocative make my images on Instagram link to the purchase page on my website?

Currently, this is not how Instagram works. However, you can include a bit.ly (shortened URL) link to your shoppable gallery in your Instagram profile description to lead customers to your Evocative curated Shoppable Gallery.

INTEGRATION & VERIFICATION

1)    How does Integration work? How long will it take?

It depends on how long it takes to fill out your Instagram account info and eStore ID – It can take anywhere from 5 to 20 minutes. It is dependant on your specific store and customization needs.

From there, you’re set up. Now you can focus on easily maintaining your shoppable gallery or fan feed.

2)    I didn’t verify/add my Instagram account during the wizard set up. How do I do that now that I’m logged in?

No problem! Go to your Dashboard > Settings > Link Account

3)    I didn’t add my product feed during the wizard set up. How do I do that now that I’m logged in?

Go to Dashboard > Settings > Feeds

4)    How do I find more streams?

Go to your Dashboard, click on Discovery Streams> click on “Add More Streams” on the upper right hand corner.

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5)    When installing Fan Feed on my product detail pages – is there a minimum number of images that must be associated with the SKU in order for it to show up on the product page?

The platform automatically pulls as many or few images as are associated with the SKU.

6)    Can I associate images to things that are not SKUs (ie LP, Webpage, booking page)?

Yes! You can associate an image to any page you would like.

7)    Can I change the caption and comments on the Instagram images?

Yes you can! Go to Dashbaord > Curate and Tag > go to image and click on “preview” to edit the comments.

8)    How do I get images into my default Shoppable Gallery or Fan Feed?

In order to get Instagram images into your Shoppable Gallery or Fan Feed, you will have to move an image through your workflow. To put media into the workflow:

1. Go to “Discovery Streams” tab

a. Click on the “star” icon on the bottom right of the image you want to include in your workflow. It will become solid yellow – This indicates that this image is chosen to flow through the workflow to add into galleries or fanfeeds.

2. Go to “Workflow” tab

a. Your starred images are brought into this step automatically.

b. Hover over the image and click on the green checkmark, on the upper left corner, if you want to force approve the image (Note* This bypasses the process of receiving permission to use the image).

This is useful for images that are coming from your Instagram directly or advocates that have already given you permission to use their media.

OR

c. Click on “Get Permission” button, in the middle of the image, in order to begin the Media Rights Management process.

• Once the window pops up, you can write a message to the owner requesting for permission to use it. You must include a unique hashtag for the user to reply with, if they agree to give you permission. This message is sent to owner’s comments for the image. Once the owner responds back with the unique hashtag, the image is dynamically moved through the workflow.

3. Go to “Curate & Tag” tab

a. Associate the SKU’s you want to associate with your images.

b. In “Add to Collection” section, you can indicate a specific collection you want to associate the image with, if you have already created a collection option, or you can keep it as the “default” which dynamically includes the images in a general Shoppable Gallery and Fan Feed.

4. Go to “Shoppable Gallery” tab

a. Here, you will see images that are assigned as “default”.

b. To create a gallery, you must click on “Create New” or “Edit” buttons.

i. Choose a name for your gallery (this does not display on your website).

ii. Header Name – this is the header that appears on your website, above the gallery.

iii. Collections – Choose “default” if you have not created a specific collection.

• If you created a collection using the “Collections” tab, choose it from the drop down.

iv. Complete the rest of your customization options.

v. Save Changes to your Shoppable Gallery. You are now ready to install the Shoppable Gallery Code.

vi. Click on “Shoppable Gallery” tab to go back to initial page.

vii. Click on the purple “Install on your website” button to get the install code. (Follow installation instructions).

• This tab will show you two install codes:

a. The universal code for the Evocative Framework.

b. Shoppable Gallery code.

• This code is specific to the gallery you have created and should be installed to a blank CMS page that showcases your Shoppable Instagram gallery.

5. Go to “Fan Feed” tab

a. Here, you will see images that are assigned as “default”.

b. To create a Fan Feed, you must click on “Create New” or “Edit” buttons.

i. Choose a name for your gallery (this does not display on your website).

ii. Header Name – this is the header that appears on your website, above the gallery.

iii. Collections – Choose “default” if you have not created a specific collection.

• If you created a collection using the “Collections” tab, choose it from the drop down.

iv. “Is this going on a product detail page?” dropdown indicates whether this Fan Feed is:

• Going on a page, such as the home page, and does not need to associate the images in the Fan Feed carousel with SKU’s on the page – it pulls the entire default or indicated Collections set of images.

• Going on a product detail page and requires to pull and show images that are associated ONLY with the SKU shown on the detail page.

v. Complete the rest of your customization options.

vi. Save Changes to your Fan Feed. You are now ready to install the Fan Feed install code.

vii. Click on “Fan Feed” tab to go back to initial page.

viii. Click on the purple “Install on your website” button to get the install code. (Follow installation instructions).

• This tab will show you two install codes:

1. The universal code for the Evocative Framework.

2. Fan Feed code.

• This code is specific to the Fan Feed you have created.

9)   How do I find UGC?

• You can find existing UGC through using relevant # in your Streams or content that already exists on your own Instagram.

• Secondly, you can run a campaign and promote unique hashtags that can be found through your Streams.

• Find influencers and/or brand advocates through the Influencer Finder and incentivize them to post images using a specific hashtag so that it can be found through your Streams.

• Find inspiration through what other brands and competitors are doing through the Competitor Watch.

10)   How Do I install a Shoppable Gallery or Fan Feed?

Refer to the Installation Guide for detailed instructions.

Here is a quick overview of install instructions for reference.

Shoppable Gallery:

Create a blank CMS page

Add one line of JavaScript into tag

Add one line of HTML into body

FanFeed:

Add one line of JavaScript into tag

Add one line of HTML to the specified div

11)   How do I track conversions?

You can currently track conversions through installing a UTM link through your Google Analytics dashboard.

RIGHTS MANAGEMENT

1)   Why do I need Rights Management?

You could potentially be banned from using Instagram if you practice UGC content usage without permissions.

2)   How do I get rights to use images?

This is very easy. Through Rights Management Tool in your workflow, you simply click on the image you want to receive permissions for and request the owner to respond to you with a unique hashtag, identifying that they give you permission to use it.

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3)   Can I just find the images on Instagram and post them?

Generally, it is not good practice to use image without permission to use them. However, if you already have a predetermined agreement with a particular inflencer, you can manually approve the images, instead of going through the permissions process.

4)   Can I include my own images?

Yes! Evocative will pull in the content from your own Instagram account when you link it during the account set up process.

INFLUENCERS

1)   How do I know the influencers provided by the platform are the ones we are looking for?

Based on your research – you are able to provide specific inputs (how many followers, are they following competitive brands/brands following them, etc) for what you are looking for in an influencer, to ensure that they are the most relevant to your consumer base.

Once you find an influencer, you are able to reach out to them via direct message to discuss how you can work together.

COMPETITORS

1)   Is there a way to see what my competitors are doing on Instagram?

Yes! You can use the Competitor Watch to learn about what your competitors are doing.

DISCOVERY, MENTIONS & HASHTAGS

1)   Can I discover photos using anything other than a hashtag?

Yes! You can also use images posted to your Instagram account. You do not need to use hashtags to find images on your own account, they automatically flow into the discovery stream, under your account name.

2)   Can I find images through mentions?

Unfortunately, due to Instagram’s permissions, you cannot locate images using mentions as a search parameter.

AESTHETIC

1)   I’m concerned about my brand aesthetic, how does Evocative integrate from an aesthetic perspective?

You can seamlessly integrate your brand aesthetic into your Fan Feed and Shoppable Gallery. They are fully customizable through the dashboard and have the capability to seamlessly match your aesthetic.

2)   Can I manage the order in which the images appear on the feed or the gallery?

Full merchandising capabilities are currently on our roadmap.

However, as you associate new images to the gallery they automatically flow to the top of the gallery page.

3)   Is Evocative Mobile friendly?

Yes! It matches the responsiveness capabilities that are already integrated into your site.