The social media landscape is a highly competitive one during the holiday season, as brands strive to stand out and earn the business of gift-shopping consumers.
Those that succeed manage to delight and entertain buyers with interactive, digitally innovative campaigns.
Browse through three of our favourite examples below.
Oreo: Design a Pack of Oreos
On November 11, 2015, Oreo invited its Twitter followers to design and personalize a package of the famed cookie for friends and family. Adding creative flair to a standard box of Oreos made for cute, thoughtful holiday gifts, and thus the campaign was wildly successful.
Modelled after a Christmas advent calendar, Tortilla brand Doritos’ #BoldAdvent campaign involved the daily release of a short video on Twitter. Followers were asked to reply tagging three handles for their chance to win a Christmas party kit.
Coca-Cola: Drinkable Place Cards
Coca-Cola first launched it’s “Share a Coke” campaign in 2011. The marketing effort involved introducing personalized bottles with people’s names on them. For Christmas 2015, the beverage giant continued to play on this concept, using the personalized bottles as drinkable place cards. These advertisements served as another effective use case for the “Share a Coke” campaign.
What are your thoughts on these examples? Connect with us on Twitter at @get_evocative to let us know.