In order to succeed as a travel brand on Instagram, you must be genuine, appeal to people’s emotions, and provide visuals with a specific purpose. These high-traffic accounts serve up inspiration and act as today’s digital magazines.
Here are three of our favourite examples.
Air BNB | @airbnb
“We reached Mallard’s Rest just in time to catch the last rays of sunset illuminate the side of the mountains so beautifully. I love how the shadow of the mountain range behind us cuts across to the side you see, and the river in shadow turns a rich, cool hue. The play of these warm and cool colors made the place that much more majestic and peaceful for me.” —Photographer @joaocanziani on a recent trip to Livingston, Montana. #notyettrending.
Peer-to-peer homestay network AirBNB’s Instagram strategy is simple yet effective. The brand repurposes beautiful photos taken by its customers and uses them as a means of advertising the destinations on its books. This is an authentic way of profiling exactly what the company has to offer while strengthening consumer engagement.
Royal Caribbean | @royalcarribean
With a focus on beautiful travel images, Royal Caribbean provides Instagram users with a sneak peak at what to expect when sailing on one of their cruise ships. The brand does an excellent job of showcasing the cruise experience to its followers and sees consistently high engagement as a result.
Jet Blue | @jetblueairlines
Capitalizing on Instagram’s popularity amongst foodies, Jet Blue airlines structures its social strategy on cultural cuisine. Based on recommendations from locals, the brand posts some of the country’s best edibles. Focusing on food gives Jet Blue’s gallery a consistent aesthetic and provides tourists with useful information for their travel itineraries.
What do you think of these strategies? Connect with us on Twitter at @get_evocative to let us know.