Produced by consumers, User-Generated Content allows for a truly authentic shopping experience. Gain some inspiration from the following three Instagram campaigns, all of which flawlessly execute UGC marketing.
Starbucks inspired creativity amongst followers with its White Cup Contest. To participate, fans were asked to draw designs on a plain white Starbucks cup. The entrant with the most popular design had their work printed on a limited edition, reusable container.
Re-imagining the iconic Starbucks mug with the designs of consumers allowed the brand to gain further exposure.
Marc by Marc Jacobs: #CastMeMarc
Eponymous fashion brand Marc Jacobs launched its clever #CastMeMarc campaign in 2015. The purpose? Finding models for future advertisements. To participate, hopefuls were required to submit themselves for review via Instagram or Twitter with the hashtag #CastMeMarc. Within one day, the label had received a staggering 15,000 entries.
This incredibly successful effort both generated social buzz and demonstrated the designer’s ability to elicit audience involvement.
Lululemon’s #TheSweatLife campaign encouraged consumers to Tweet or Instagram photos of themselves exercising. The resultant images were posted on the brand’s website, enabling potential buyers to click through a gallery of crowdsourced photos.
With this endeavour, Lululemon both rewarded its audience by sharing images publicly and simplified shopping for prospectives.
Finally a project that's close to my heart! A week of expressing our gratitude thanks to @key_educationproject. 🌟 Beyond excited to join in on this amazing challenge for a good course! Day 1 of #UnlockGratitude is a cleaning twist. I chose a fun Twisted Boat Pose ⛵️Today I'm grateful to be in good health and to be able to enjoy all the yoga & outdoor activities I love to do most. Health is wealth and I'll never take it for granted! 🙏🏼 • HOSTS: @ski_yoga_guy @byronbaycoach @schun @key_educationproject • SPONSORS: @spiritualgangster @onceuponanartisan @flowyogawear @bohemian_treasure @we_are_sungod @flowyogawheel @drinkcoppercup • #PracticeAndAllIsComing #GrowWithYourFlow #yogaeverydamnday
What are your thoughts on these campaigns? Connect with us on Twitter at @get_evocative to voice your feedback.