Produced by consumers, User-Generated Content allows for a truly authentic shopping experience. Gain some inspiration from the following three Instagram campaigns, all of which flawlessly execute UGC marketing.

Starbucks: #WhiteCupContest

Starbucks inspired creativity amongst followers with its White Cup Contest. To participate, fans were asked to draw designs on a plain white Starbucks cup. The entrant with the most popular design had their work printed on a limited edition, reusable container.

Re-imagining the iconic Starbucks mug with the designs of consumers allowed the brand to gain further exposure.

Marc by Marc Jacobs: #CastMeMarc

Eponymous fashion brand Marc Jacobs launched its clever #CastMeMarc campaign in 2015. The purpose? Finding models for future advertisements. To participate, hopefuls were required to submit themselves for review via Instagram or Twitter with the hashtag #CastMeMarc. Within one day, the label had received a staggering 15,000 entries.

This incredibly successful effort both generated social buzz and demonstrated the designer’s ability to elicit audience involvement.

#Icon 👠 WHO RUN THE WORLD ?🌎 #wlyg#castmemarc#guessgirl#vs#victoriassecret

A photo posted by Kseniya Lips.🌴💄👠Model.⭐️🌍 (@kseniyalips) on

Lululemon: #TheSweatLife

Lululemon’s #TheSweatLife campaign encouraged consumers to Tweet or Instagram photos of themselves exercising. The resultant images were posted on the brand’s website, enabling potential buyers to click through a gallery of crowdsourced photos.

With this endeavour, Lululemon both rewarded its audience by sharing images publicly and simplified shopping for prospectives.

Finally a project that's close to my heart! A week of expressing our gratitude thanks to @key_educationproject. 🌟 Beyond excited to join in on this amazing challenge for a good course! Day 1 of #UnlockGratitude is a cleaning twist. I chose a fun Twisted Boat Pose ⛵️Today I'm grateful to be in good health and to be able to enjoy all the yoga & outdoor activities I love to do most. Health is wealth and I'll never take it for granted! 🙏🏼 • HOSTS: @ski_yoga_guy @byronbaycoach @schun @key_educationproject • SPONSORS: @spiritualgangster @onceuponanartisan @flowyogawear @bohemian_treasure @we_are_sungod @flowyogawheel @drinkcoppercup • #PracticeAndAllIsComing #GrowWithYourFlow #yogaeverydamnday

A photo posted by Shirley Ford 🌰ॐ (@yogi_enroute) on

What are your thoughts on these campaigns? Connect with us on Twitter at @get_evocative to voice your feedback.

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