In the past year alone, online eCommerce sales for Black Friday and Thanksgiving totalled $4.45 billion. As such, the holiday season is the perfect time for your brand to embrace social shopping and close the gap between browsing and buying. Here are some tips on how you can inspire consumers and increase your brand’s conversions.
Social shopping is the ideal enhancement to introduce quickly and easily before the holiday season – just ensure your brand gets organized early. Those who begin their efforts in advance of the holidays will avoid bombarding shoppers at a hectic time, and being grouped in with less organized competitors.
Boost brand awareness with User-Generated Content.
Cost-effective and trustworthy, User-Generated Content is key for marketers. The busy holiday season is an ideal time to capture such content and use it for the benefit of your business. You can collect UGC easily and profitably with Evocative while simultaneously engaging with your consumers.
Ensure your shopping experience is as convenient as possible.
Customers appreciate convenience more than ever during the holidays. Eliminate the stress of shopping by implementing a Shoppable Gallery to drive Instagram campaigns directly into your eStore. Simplifying the search for desired products will go a long way with your brand’s customers.
Run a seasonal contest.
A seasonal contest is a great way to engage current followers and attract new ones during one of the most profitable times of the year. Holiday-oriented campaigns are a fun and interactive way to spark conversation and encourage social sharing as individuals typically want to share their experiences online.
Take advantage of Evocative’s Shoppable Galleries feature to create multi-gallery, curated shopping experiences for your consumers based on those they are gifting for.
What do you think of these strategies? Connect with us on Twitter at @get_evocative to voice your thoughts.