Communicative, involved, and digitally connected, by 2020, millennials will make up 50% of the workforce and control $500 billion in spending power. The economic clout of this social group is not to be ignored – marketers must understand the type of content that resonates with them in order to succeed.
Here are some effective strategies for reaching Generation Y.
Optimize for Mobile.
As the first digitally native generation, millennials are mobile-centric (according to Pew Research Centre, 86% own smartphones). They pride themselves on being plugged in, and are adept in their use of modern technology. If mobile isn’t at the forefront of your brand’s outreach process, don’t expect to have a millennial’s attention for long.
Millennials spend a lot of time on social media, and place a lot of value on “likes.” Make your visual content as easy to purchase as possible by directing buyers from Instagram to your eCommerce store. You can accomplish this by adding a Shoppable Instagram Gallery to your website.
Create Stunning Visuals.
Millennials proliferate on image-based platforms such as Instagram, Pinterest, and Tumblr, and are drawn to inspiring, authentic content. Ensure that your posts are aesthetically pleasing!
Members of Generation Y crave social validation and recognition from their favourite brands. Integrate User-Generated Content into your marketing campaigns to engage this group both mentally and emotionally.
Did you know that 78% of millennials prefer to spend money on experiences rather than possessions? As such, traditional advertising methods aren’t the best way to go about selling to them. Instead, try running a social media contest to facilitate the creation of experiential UGC. The opportunity to produce non-branded material will be well received by your audience.
What do you think of these strategies? Connect with us on Twitter at @get_evocative to voice your thoughts.