Instagram

New Evocative Feature: Labels

Providing a fantastic opportunity to merchandise multiple products, today we’re excited to introduce Evocative Labels.

Evocative Labels makes it easy for shoppers to identify numerous items in one image. With the addition of a thumbnail, shopping directly from an Instagram photo is easier than ever before. This thumbnail provides consumers with instant awareness of and access to products sold in stores, ultimately shortening the path to purchase.

With this new feature, retailers can organize content, label individual items, and feature direct links to intended buyers. Products in posts are matched to the corresponding shoppable link, saving customers time and energy.

Labels is the latest addition to Evocative’s social commerce experience, and an exciting improvement to our existing platform.

What do you think of Evocative Labels? Connect with us on Twitter at @get_evocative to voice your thoughts.