Do you want to increase your brand’s visibility and drive engagement on Instagram?
Gain more likes, comments, and followers by employing these five strategies.
Ensure your calls to action are clear.
Calls to action tell your followers exactly what you’d like them to do. On Instagram, these statements appear either in the image itself or within the caption. A great way to drive engagement is by asking your followers to “double tap” (which results in a like) or “tag a friend” (which results in a comment).
Leverage relevant hashtags.
Hashtags help brands stand out on Instagram and attract new followers. Add hashtags to your captions to categorize posts, making it easier for users to discover your content. Just remember to add hashtags that are relevant to your audience.
Interact with like-minded users.
In order to build a strong presence on Instagram, you must network and engage with other users. Like and comment on their photos so that they receive a notification with your handle. In many instances, the user will see the notification and take a look at your page, leading to engagement with your posts.
Post quality content.
Always take the time to create relevant content rather than rushing your process and sharing something sub-par. It’s best to share only high quality images or videos even if it means that you are posting less frequently.
Cross promote your social profiles.
After you’ve established yourself on Instagram, start sharing your posts on other social platforms, such as Facebook and Twitter. Ask fans from other networks to check out your gallery to help your following grow.
What do you think of these strategies? Connect with us on Twitter at @get_evocative to let us know.